THE DO NOT MISS CHALLENGE FOR 2024!
Live Wednesday, July 24- Friday, July 26, 11am EDT
Want to ACTUALLY Make Sales this Holiday Season?
This challenge will help you Prep your Holiday Sales BEFORE your labor day vacation and shuffling the kids off to school
In 3 days, you'll confidently plan and schedule exactly what to sell, and when
Tired of watching all the other candle or soap makers, sewers, and herbalists boasting about sky-high sales at the end of the year?
Learn how to quickly and simply plan EXACTLY what to sell and when during the busiest time of the year.
*In order to receive the replays of these live trainings, you must register to attend.
The trainings take place inside a private group, where the recordings will also be held for all registered attendees.
What's Going on in 2024... And what we can do about it
Every year, it seems we have a new curveball thrown at us, not just as makers, but as consumers too! on Day 1 we will learn about some of the trends we see with customers as well as building a plan to make sales through connection this year.
Recognize what is different about this year
A custom tool to help you figure out what YOUR customers want this year
Strategies to start building out your marketing now
Crafting Holiday Offers and 15 Minute Calendar Planning
Today we will start planning our holiday offerings! What are we selling, when are we selling it, and how the heck are we fitting it all into our schedule?!
Month by Month calendar for planning and prepping
Strategies on pricing and promotions to increase sales
BONUS: Email swipe files to pre-sell to your audience!
Setting Profitable Goals For Holiday Sales Success
Sales are great, but how do you know when you are actually achieving success? Today we will talk about goal setting, tracking, and adjusting. Learn how to set goals that fit your business AND your life.
Goal Setting cheat sheet for product businesses
Create milestones and celebrations for the holidays
Build a bonus in for yourself!
Planning and promoting Black Friday sales...before the summer is over!
Ways to price and bundle your products for maximum value.
How to combat the bargain seeking attitude of 2023 and 2024.
Creating engaging social media images and copy to drive sales.
Tips and Tricks for carrying this all PAST the holidays!
New makers going into their first holiday seasons
Makers who struggle to promote
Brands that need to increase sales
Struggling makers looking to move inventory
I started my knitting supplies business in 2013 and grew to the point where I was partnering with manufacturers and sales rep by 2020. During that time, I saw a need for greater education geared towards "micro-businesses" and specifically, women owned product businesses. I co-founded an Entrepreneur Center in Central PA (still in operation!), and on the tail of shutting down my original business in 2020, started Business by Dezign.
The Covation Center is an Entrepreneur Resource Center located in Williamsport, PA. Started in 2017 as just a coworking space, the center quickly grew to include workshops, training, and cohort-based coaching for small businesses throughout Pennsylvania.
While the Covation Center works with small businesses of any size, the makers and creatives hold unique challenges and opportunities in Central PA.
The Wilds Cooperative of Pennsylvania (WCO) is a business development program for entrepreneurs in the 13-county Pennsylvania Wilds region.
Managed by the nonprofit PA Wilds Center for Entrepreneurship, the WCO is free to join and focuses on growing and connecting unique place-based businesses, which are vital to creating vibrant, sustainable communities.
The WCO is the main program through which small businesses and nonprofits engage with the Pennsylvania Wilds brand, networks and platforms. WCO members receive access to branding and marketing tools, networking and education opportunities, new market opportunities via the physical PA Wilds Conservation Shops and online PA Wilds Marketplace at ShopThePAWilds.com, as well as mentorship and referrals to PA’s financial and technical service programs.
The holiday season is happening no matter what but by pre-planning and understanding your customers, you can make it a raving success!
We'll see you on the inside!
xo Covation Center and PA Wilds
Covation Center, Inc
For Support Issues or Questions, Please Email Us at [email protected]